Perfect Bindery Solutions is to join NEWTECH – the new graphic arts sector trade show initiative introduced this year by Hampshire-based Coactive Events. NEWTECH provides a series of product demonstration and supplier/customer meeting opportunities at venues across the United Kingdom throughout the year, with the mission to reduce costs for all involved while delivering genuine quality time for research, discussion and business relationship development. For PBS, Steve Giddins says:

“When we learned about the NEWTECH proposition we immediately recognised the strength of its merits. Conventional exhibitions have a place in the marketing mix, but the commitment they demand in terms of time and budget – for exhibitors and visitors alike – does lead you to question what should be their ideal frequency to give a reasonable ROI. The NEWTECH format fits a lot better into the modern marketing regime because all parties – suppliers and potential buyers – can prepare the ground in advance through a variety of digital media interactions, so that the physical interface time at a venue close to the customer can move the conversation forward at a meaningful stage. The fact that there is so much more to see, for the visitor, and so many more visitors to meet, for the suppliers, just adds value for all concerned.”